Run an experiment

Create variants

const variant = plinth.variant('pricing-page', { user });
// 'control' | 'annual-first'

Track the goal

plinth.track('upgraded', { plan: 'team' });

Read the result

The results page shows the likely effect of each variant on the goal, with a range, and says in a sentence how sure you can be. Guardrail metrics sit underneath so you can see what else moved.

Decide how long the experiment runs before you start, and don’t stop it early because a number looks good.